Editorial
Shop IMPT Editorial — sustainability, methodology, marketplace
Long-form editorial on how to shop more sustainably, how the IMPT carbon mechanic works, and where the credibility gaps live in the broader sustainable-marketplace category.
Written by the IMPT editorial team. No vendor pays for placement. Substantial pieces — typically 1,000+ words. Updated continuously; dateModified at the top of each post reflects the actual last edit.
Latest editorial
Editorial · 2026-05-02
What makes a marketplace actually sustainable — three tests the industry usually fails
The category 'sustainable marketplace' is now crowded with sites that fail at least one of three basic tests. Here are the tests, and why most fail.
Buying guide · 2026-05-03
How to read a product certification without getting fooled
Most product certifications look credible on the page. A handful are. Here's the cheat-sheet for spotting which is which.
Methodology · 2026-05-04
Carbon offset vs carbon neutral vs net zero — explained without the consultant-speak
Three terms that get used interchangeably and shouldn't be. Here's what each one actually means and where the credibility gaps live.
Buying guide · 2026-05-05
Ten things to know before buying furniture online — durability, materials, end-of-life
Furniture has the highest carbon-per-euro of most retail categories. Here's how to read a furniture product page so you don't replace it in three years.
Methodology · 2026-05-06
The shipping carbon question — what actually counts and what doesn't
Most 'carbon-neutral shipping' claims don't withstand scrutiny. Here's what matters and what's noise.
Buying guide · 2026-05-07
Why refurbished electronics are the default sustainable choice — and where the gotchas are
Refurbished is consistently 60-80% lower carbon than new. The trick is buying from a vendor that can demonstrate the refurbishment was real.
Comparison · 2026-05-08
Shop IMPT vs the incumbents — honest comparison, no marketing spin
Where Shop IMPT genuinely differs from Amazon, Etsy, Wolf & Badger, Earth Hero, and the rest. And where the differences are smaller than the marketing suggests.
Methodology · 2026-05-09
Fast fashion and the marketplace question — what's a marketplace's responsibility?
Marketplaces have varying policies on fast-fashion brands. Most are looser than the marketing suggests. Here's where shop.impt.io draws the line.
Policy · 2026-05-10
The EU Digital Product Passport — what it changes for sustainable shopping
By 2030 the EU will require Digital Product Passports across most product categories. Here's what they are, what they'll show, and what it changes for how you shop.
Methodology · 2026-05-11
The 5% back on IMPT bookings — explained, with the actual maths
The 5% back per hotel stay on app.impt.io splits 3% to a carbon cause + 2% to next-stay credit. Here's how the maths works, where the money goes, and what it doesn't mean.
Editorial · 2026-05-12
Buying less but better — the quiet shift in sustainable shopping
The 'buy less, choose well' line is older than fast fashion. It still applies. Here's what it looks like in practice, with categories where it matters most.
Buying guide · 2026-05-13
What to buy for a new flat — sustainably, without spending €10,000
Move-in shopping is the highest-stakes sustainable-shopping moment. Here's the framework for buying once, buying right, on a real budget.
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