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  <title>Shop IMPT Editorial</title>
  <link>https://shop-impt.com/blog/</link>
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  <description>Sustainability, methodology, marketplace — long-form editorial from the IMPT team.</description>
  <language>en</language>
  <lastBuildDate>2026-05-20T08:00:00+00:00</lastBuildDate>
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  <title>What makes a marketplace actually sustainable — three tests the industry usually fails</title>
  <link>https://shop-impt.com/blog/what-makes-a-marketplace-actually-sustainable/</link>
  <guid>https://shop-impt.com/blog/what-makes-a-marketplace-actually-sustainable/</guid>
  <pubDate>2026-05-02T08:00:00+00:00</pubDate>
  <category>Editorial</category>
  <description><![CDATA[The category 'sustainable marketplace' is now crowded with sites that fail at least one of three basic tests. Here are the tests, and why most fail.]]></description>
</item><item>
  <title>How to read a product certification without getting fooled</title>
  <link>https://shop-impt.com/blog/how-to-read-a-product-certification-without-getting-fooled/</link>
  <guid>https://shop-impt.com/blog/how-to-read-a-product-certification-without-getting-fooled/</guid>
  <pubDate>2026-05-03T08:00:00+00:00</pubDate>
  <category>Buying guide</category>
  <description><![CDATA[Most product certifications look credible on the page. A handful are. Here's the cheat-sheet for spotting which is which.]]></description>
</item><item>
  <title>Carbon offset vs carbon neutral vs net zero — explained without the consultant-speak</title>
  <link>https://shop-impt.com/blog/carbon-offset-vs-carbon-neutral-vs-net-zero-explained/</link>
  <guid>https://shop-impt.com/blog/carbon-offset-vs-carbon-neutral-vs-net-zero-explained/</guid>
  <pubDate>2026-05-04T08:00:00+00:00</pubDate>
  <category>Methodology</category>
  <description><![CDATA[Three terms that get used interchangeably and shouldn't be. Here's what each one actually means and where the credibility gaps live.]]></description>
</item><item>
  <title>Ten things to know before buying furniture online — durability, materials, end-of-life</title>
  <link>https://shop-impt.com/blog/ten-things-to-know-before-buying-furniture-online/</link>
  <guid>https://shop-impt.com/blog/ten-things-to-know-before-buying-furniture-online/</guid>
  <pubDate>2026-05-05T08:00:00+00:00</pubDate>
  <category>Buying guide</category>
  <description><![CDATA[Furniture has the highest carbon-per-euro of most retail categories. Here's how to read a furniture product page so you don't replace it in three years.]]></description>
</item><item>
  <title>The shipping carbon question — what actually counts and what doesn't</title>
  <link>https://shop-impt.com/blog/the-shipping-carbon-question/</link>
  <guid>https://shop-impt.com/blog/the-shipping-carbon-question/</guid>
  <pubDate>2026-05-06T08:00:00+00:00</pubDate>
  <category>Methodology</category>
  <description><![CDATA[Most 'carbon-neutral shipping' claims don't withstand scrutiny. Here's what matters and what's noise.]]></description>
</item><item>
  <title>Why refurbished electronics are the default sustainable choice — and where the gotchas are</title>
  <link>https://shop-impt.com/blog/why-refurbished-electronics-are-the-default-sustainable-choice/</link>
  <guid>https://shop-impt.com/blog/why-refurbished-electronics-are-the-default-sustainable-choice/</guid>
  <pubDate>2026-05-07T08:00:00+00:00</pubDate>
  <category>Buying guide</category>
  <description><![CDATA[Refurbished is consistently 60-80% lower carbon than new. The trick is buying from a vendor that can demonstrate the refurbishment was real.]]></description>
</item><item>
  <title>Shop IMPT vs the incumbents — honest comparison, no marketing spin</title>
  <link>https://shop-impt.com/blog/shop-impt-vs-the-incumbents-honest-comparison/</link>
  <guid>https://shop-impt.com/blog/shop-impt-vs-the-incumbents-honest-comparison/</guid>
  <pubDate>2026-05-08T08:00:00+00:00</pubDate>
  <category>Comparison</category>
  <description><![CDATA[Where Shop IMPT genuinely differs from Amazon, Etsy, Wolf & Badger, Earth Hero, and the rest. And where the differences are smaller than the marketing suggests.]]></description>
</item><item>
  <title>Fast fashion and the marketplace question — what's a marketplace's responsibility?</title>
  <link>https://shop-impt.com/blog/fast-fashion-the-marketplace-question/</link>
  <guid>https://shop-impt.com/blog/fast-fashion-the-marketplace-question/</guid>
  <pubDate>2026-05-09T08:00:00+00:00</pubDate>
  <category>Methodology</category>
  <description><![CDATA[Marketplaces have varying policies on fast-fashion brands. Most are looser than the marketing suggests. Here's where shop.impt.io draws the line.]]></description>
</item><item>
  <title>The EU Digital Product Passport — what it changes for sustainable shopping</title>
  <link>https://shop-impt.com/blog/the-eu-digital-product-passport-what-it-changes/</link>
  <guid>https://shop-impt.com/blog/the-eu-digital-product-passport-what-it-changes/</guid>
  <pubDate>2026-05-10T08:00:00+00:00</pubDate>
  <category>Policy</category>
  <description><![CDATA[By 2030 the EU will require Digital Product Passports across most product categories. Here's what they are, what they'll show, and what it changes for how you shop.]]></description>
</item><item>
  <title>The 5% back on IMPT bookings — explained, with the actual maths</title>
  <link>https://shop-impt.com/blog/the-five-percent-back-explainer/</link>
  <guid>https://shop-impt.com/blog/the-five-percent-back-explainer/</guid>
  <pubDate>2026-05-11T08:00:00+00:00</pubDate>
  <category>Methodology</category>
  <description><![CDATA[The 5% back per hotel stay on app.impt.io splits 3% to a carbon cause + 2% to next-stay credit. Here's how the maths works, where the money goes, and what it doesn't mean.]]></description>
</item><item>
  <title>Buying less but better — the quiet shift in sustainable shopping</title>
  <link>https://shop-impt.com/blog/buying-less-but-better-the-quiet-shift/</link>
  <guid>https://shop-impt.com/blog/buying-less-but-better-the-quiet-shift/</guid>
  <pubDate>2026-05-12T08:00:00+00:00</pubDate>
  <category>Editorial</category>
  <description><![CDATA[The 'buy less, choose well' line is older than fast fashion. It still applies. Here's what it looks like in practice, with categories where it matters most.]]></description>
</item><item>
  <title>What to buy for a new flat — sustainably, without spending €10,000</title>
  <link>https://shop-impt.com/blog/what-to-buy-for-a-new-flat-sustainably/</link>
  <guid>https://shop-impt.com/blog/what-to-buy-for-a-new-flat-sustainably/</guid>
  <pubDate>2026-05-13T08:00:00+00:00</pubDate>
  <category>Buying guide</category>
  <description><![CDATA[Move-in shopping is the highest-stakes sustainable-shopping moment. Here's the framework for buying once, buying right, on a real budget.]]></description>
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